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Mirjana Pejić Bach is a full professor at the Department of Informatics, Faculty of Economics in Zagreb. She holds a PhD in system dynamics modelling from the Faculty of Economics, University of Zagreb. She was trained at the MIT Sloan School of Management in system dynamics and OliviaGroup in data mining. Mirjana is the leader and collaborator of numerous projects in which she cooperates with Croatian companies and international organizations, mainly through European Union projects and the bilateral research framework. Her research areas are the strategic application of information technology in business, data science, simulation modelling, research methodology, qualitative and quantitative, especially multivariate statistics and modelling structural equations.
Mirjana is the editor of several scientific journals indexed in Scopus and WoS, has organized several conferences, and has given plenary lectures at congresses, such as IEEE Systems. She has won several international awards for her scientific work, such as the Emerald Literati Network Awards for Excellence. According to the Scopus scientific database, Mirjana Pejić Bach is among the 2% of the most cited scientists in the world in 2020, 2021, and 2022. She received the largest number of citations from the field of Artificial Intelligence & Image Processing. The main goal of her work is to support aspiring researchers through mentoring doctoral theses and developing their scientific careers.
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The "PhisHRban" project, with the aim of developing an artificial intelligence application for the recognition of phishing emails.
Interview for City of Knowledge: Coffee, Cake and Cybernetics by Mirjana Pejić Bach
Mirjana Pejić-Bach interview: "The field of big data "doesn't lie" - here you are worth only as much as you know!"
Pejić Bach: "Fintech is a genie released from the bottle and is here to stay"
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